BAPE

A Bathing Ape (BAPE), also known as Bape, is a renowned Japanese streetwear brand founded by NIGO in November 1993. As a flagship brand in Tokyo’s Harajuku district,the full name of A Bathing Ape is “A Bathing Ape in Lukewater”, which symbolizes a monkey soaking in a hot spring. This metaphor subtly refers to young Tokyo residents who are content with their current situation and lack ambition.